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NYDJ

NYDJ or Not Your Daughters Jeans is a unique brand that came into being when the people behind the name realised that the perfect jeans simply didn’t exist.  This was back in 2003 in Los Angeles and they were searching for that elusive fit and style.  They didn’t want a low waist style that had a terrible fit nor did they want jeans that fit well but looked dated.  


The result was NJDJ jeans combining the very best in jeans technology with the very latest in styles.  Using their Lift Tuck Technology, the jeans have a criss-cross design that flattens the front and a special weave of denim that prevents vertical stretching.  All of this combines to ensure that once you have worn NYDJ, you will never turn back!

Customer Testimonials

"Shopping as it should be - a friendly reliable and helpful team. Well Heeled is a wonderful place to shop, nothing is ever too much trouble - it's almost a pleasure paying!"

SW - Thirsk

"I just wanted to say how much I enjoy shopping in your store. The shop itself is full of exciting clothes and is beautifully laid out.Thank you for all the assistance you give me."

JM - Thirsk